In today’s fast-paced digital marketing landscape, artificial intelligence (AI) is no longer a futuristic concept—it’s a powerful tool reshaping how businesses grow and compete. The team at AI Marketing Experts recently hosted an insightful roundtable featuring seasoned agency owners who are harnessing AI to drive real-world results across various industries. From roofing and vehicle repair to wellness clinics and home services, these marketing pros share their best tips on implementing AI effectively without the overwhelm.
This comprehensive article dives into the practical wisdom shared during that conversation, offering you actionable strategies to leverage AI in your own business. Whether you’re an entrepreneur, agency leader, or hands-on marketer, you’ll discover how to make AI your strategic partner for smarter marketing, enhanced productivity, and meaningful customer engagement.
Table of Contents
- Meet the AI Marketing Experts Driving Growth with AI
- Choosing the Right AI Tool: Avoiding Overwhelm
- Using AI as a Strategic Partner, Not Just a Copy Machine
- Humanizing AI Content to Avoid SEO Penalties
- Repurposing Stories from the Field into Blog and Social Content
- AI-Powered Image Creation: The New Frontier in Marketing Visuals
- Going Beyond Text: Custom GPTs for Personalized Client Experiences
- Helping Older Clients Engage with AI-Driven Social Media
- Using AI to Analyze Calls and Build Sales Training
- Building Your Digital Double: Recording Everything for a “You” Bot
- Modern Voice AI Receptionists: Never Miss a Call Again
- AI for SOP Creation and Process Automation
- Favorite AI Tools Beyond ChatGPT
- Final Thoughts: Embrace AI with Curiosity and Confidence
- Resources & Tools Mentioned by AI Marketing Experts
Meet the AI Marketing Experts Driving Growth with AI
The roundtable brought together five marketing leaders, each with a unique focus and client base, united by their passion for using AI to amplify their impact:
- Laura Sutherly of Act Activation specializes in digital marketing for agricultural equipment dealers, helping precision ag dealerships stand out online as much as they do face-to-face with growers.
- Jennifer Crego leads Margott, a digital marketing agency focused on wellness clinics and medical spas, emphasizing brand strategy and reputation-driven marketing enhanced by AI.
- Brad Killgore from America’s Best Shops works with vehicle repair shops—including motorcycle, automotive, RV, and truck repair—to attract more customers through online channels.
- John Clendenning, founder of Carpet Cleaner Marketing Masters, has decades of experience helping carpet cleaners and home cleaning services improve marketing and grow resilient businesses.
- Chris Hunter, the Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, focuses on helping roofing companies double their size by 2028.
These experts combine deep industry knowledge with AI savvy to deliver marketing that truly moves the needle for their clients.
Choosing the Right AI Tool: Avoiding Overwhelm
One of the strongest themes that emerged from the discussion was the importance of picking one AI tool and mastering it. Laura emphasized that many clients get overwhelmed by the endless list of AI options available, leading them to jump from tool to tool without gaining real proficiency.
“Whatever tool is working for you, that’s the one you should focus on today. It spreads us way too thin if we’re jumping to the next best thing constantly.”
ChatGPT was mentioned repeatedly as a reliable starting point for most marketers. The key is to build a strong foundation with one tool, which then makes it easier to learn and adopt other AI solutions later.
Brad echoed this sentiment, noting how fast the AI landscape changes:
“When I see a video that’s two weeks old, it’s old news. This video is two months old? I’m not even gonna bother watching it because it changes so fast.”
Both recommended downloading the mobile app of your chosen AI tool for greater accessibility and the ability to interact in different ways, including voice input, which often speeds up the creative process.
Using AI as a Strategic Partner, Not Just a Copy Machine
Jennifer shared how her relationship with ChatGPT evolved from using it as a simple editing tool to embracing it as a creative partner that expands her thinking:
“I was always telling ChatGPT to make this email better. Now, I’m asking questions that get me ideas and perspectives I wouldn’t have thought of myself. It’s expanded my creativity.”
Chris Hunter added that AI can serve not only as an assistant but also as an advisor, a role many entrepreneurs lack in their business journey:
“Having an assistant is one thing, but having an adviser is a whole different aspect. AI can be that adviser, helping you know if you’re on the right path.”
John introduced the CRIT prompt framework (Context, Role, Interview, Task), a powerful method to get AI to understand your problem deeply and respond with tailored solutions:
- Context: Tell the AI the story and background details.
- Role: Define what role the AI should take (e.g., marketing expert, sous chef).
- Interview: Ask the AI to interview you with clarifying questions.
- Task: Finally, assign the task or problem to solve.
This conversational approach ensures AI fully grasps your needs before generating output, leading to higher-quality and more relevant results.
Humanizing AI Content to Avoid SEO Penalties
With Google announcing that human reviewers will discount AI-generated content, it’s critical to make sure AI-assisted writing stays authentic and personalized. Laura stressed the importance of never just copy-pasting AI content without review:
“We always have a human reviewer involved. Our team knows our clients’ tone and brand, so we make sure the content reflects their voice and specific information.”
She also highlighted the value of incorporating real case studies and client data, especially in specialized industries like agriculture, to maintain trustworthiness and relevance.
Verifying AI sources and references is another crucial step to prevent misinformation, as AI sometimes “hallucinates” or invents facts.
Repurposing Stories from the Field into Blog and Social Content
One of the most practical AI marketing hacks shared was turning everyday stories and experiences into rich content quickly. John suggested a simple workflow for busy business owners who aren’t natural influencers:
“You’re in the field—a roofer, mechanic, med spa owner, carpet cleaner. Before heading to your next job, just tell ChatGPT a funny or interesting story on your phone. Then ask it to turn that into a blog post, social media posts, and a Google My Business update.”
This method lets you capture authentic, engaging content without needing to be a social media star or spend hours creating posts.
Laura added that conversations started on your phone sync to your desktop, allowing you to review, edit, and expand on your content later. You can even request AI to generate teleprompter-friendly video scripts based on your stories.
AI-Powered Image Creation: The New Frontier in Marketing Visuals
Brad shared exciting developments in AI-generated images, which are transforming how marketers create eye-catching visuals:
“There are tons of free or inexpensive AI tools that can create realistic or fantasy images for your social media or blogs. Even if you only have a few photos, AI can help you fill the gaps with custom graphics.”
He recounted a personal example where he created a striking AI-generated image of himself on a balcony in Dubai. Though the photo wasn’t real, it captivated his audience and sparked hundreds of comments, amplifying the message he wanted to convey.
Training AI with your own headshots means you no longer need expensive photoshoots to produce professional-looking images for your brand.
Going Beyond Text: Custom GPTs for Personalized Client Experiences
Chris Hunter revealed a creative use of AI that goes beyond traditional marketing content—writing custom songs for clients:
“I created a custom GPT that writes song lyrics based on client interviews. Then I feed those lyrics into Easy Music AI, which composes a professional-sounding song. One client was so moved she cried hearing her business story turned into a country song.”
Such personalized content elevates customer experience and creates memorable brand moments that clients love to share.
Helping Older Clients Engage with AI-Driven Social Media
John highlighted how AI can empower businesses with older owners or staff who find social media intimidating:
“Some clients over 50 don’t engage much on social. I encourage them to join local business groups online and spend just five minutes a day liking or commenting. If they don’t know what to say, they can use ChatGPT to craft witty or intelligent responses.”
This approach helps break down barriers and brings more voices into the digital conversation, expanding reach and building community.
Using AI to Analyze Calls and Build Sales Training
Another game-changing use of AI is analyzing customer calls and improving phone sales. John described a process where recorded calls are transcribed and fed to AI to diagnose issues and generate training materials:
“If booking percentages drop, AI can analyze call transcripts, identify areas for improvement, and even create a training course to boost conversions. It can mock interview your sales team and help them practice handling tough calls.”
This rapid feedback loop replaces hours of manual review and accelerates team development.
Building Your Digital Double: Recording Everything for a “You” Bot
Chris shared a futuristic tip to start recording and storing all your business conversations and meetings in a database like Airtable:
“Eventually, AI will be able to access all your recorded conversations and answer questions just like you would, freeing you from having to respond to every query personally.”
John added a poignant example of how AI can preserve personal legacies—families using AI to create digital versions of loved ones to interact with after they’re gone. This illustrates how deeply AI can blend into both business and life.
Modern Voice AI Receptionists: Never Miss a Call Again
Voice AI assistants like Samantha are revolutionizing customer service for home services businesses by handling after-hours calls and appointment setting:
“If your office staff can’t pick up the phone, Samantha can answer, triage, and even set appointments. This prevents lost leads and busy signals, which frustrate customers.”
John emphasized how much better modern voice AI is compared to clunky old phone menus, making customer interactions smoother and less annoying.
AI for SOP Creation and Process Automation
Standard Operating Procedures (SOPs) are often neglected, but AI makes creating and updating them easier than ever:
“ChatGPT can interview you, ask clarifying questions, and generate detailed SOPs complete with checklists. This helps document your processes so your team can follow consistent steps, even if someone leaves.”
John described how recording training videos and using AI to transcribe and break them down into step-by-step guides saves time and reduces reliance on individual staff knowledge.
Favorite AI Tools Beyond ChatGPT
While ChatGPT remains the go-to AI tool for many, the experts shared some other favorites worth exploring:
- Gemini (Google): Laura and Brad are experimenting with Gemini for its deep research capabilities and seamless integration with Google Docs.
- Perplexity: Jennifer uses Perplexity alongside ChatGPT for enhanced information retrieval.
- NotebookLM: John loves NotebookLM for uploading documents and creating interactive podcasts and study guides from them.
- Manus: Chris has found Manus invaluable for conducting deep research, including compiling comprehensive lists of competitors like thousands of roofing companies in Houston.
Final Thoughts: Embrace AI with Curiosity and Confidence
The AI Marketing Experts roundtable underscored a shared belief: AI is not something to fear but a tool to embrace enthusiastically. Brad put it well:
“If you think of AI as scary, maybe it could be. But if you see it as a tool to enhance, streamline, and supercharge your business, the possibilities are endless.”
Jennifer advised adopting a student mindset—being curious, open, and willing to experiment. The technology is evolving rapidly, and staying engaged is key to unlocking its full potential.
Whether it’s automating routine tasks, crafting compelling stories, generating stunning images, or building your digital double, AI is already here making marketing smarter and faster. The question isn’t if AI can help your business grow fast—it’s how soon you’ll start using it to your advantage.
Resources & Tools Mentioned by AI Marketing Experts
- ChatGPT
- Gemini (Google)
- Manus (Deep research assistant)
- NotebookLM
- Easy Music AI
- Airtable for call and meeting management
- Samantha AI Receptionist
- C.R.E.A.T.E. Prompt Framework (from AI-Driven Leadership by Jeff Woods)
Ready to dive deeper? Follow AI Marketing Experts on YouTube for more cutting-edge insights and strategies on how AI is transforming marketing and business growth.

Brad Killgore is a Best Selling Author, Speaker, Military Veteran, and Strategic Marketing Expert with over 18 years of experience in the industry. Brad loves to spend time with his family and 3 grandchildren. He is an avid traveler who previously lived full-time with his wife in their luxury RV for 3 years. He has worked on some of the biggest concert stages in the world and met some of the most famous Rock Stars on the planet. Brad is a car and motorcycle enthusiast who has attended thousands of concerts over the last 45 years. Brad has been featured on top media outlets for his outstanding marketing results for America’s Best Shops. Brad is a Trailblazer in the world of AI strategy and automation.